BATMAN, AGENT OF S.H.I.E.L.D. ?

Copyright MARVEL COMICS

Y'know, I've seen this cover a few times before.  I'm sure it's reprinted in one of my two-part S.H.I.E.L.D. Special Edition mags from the early '80s, but I'd never noticed what appears to be The Batman in the bottom left-hand corner until Fantastic Four Follower referred to it in the comments section of the previous post.  Well, I likely saw the figure (unless it was removed from reprints), but I just never clocked it looked like Batman.  Was anyone else aware of the Dark Knight Detective on the front of a Marvel comic or is this as much a surprise to you as it was to me?  In fact, is it even meant to be Batman, or is it merely a coincidental resemblance to another character inside the mag? 

So much for that Sherlock Holmes 'Improve Your Observational Skills' kit I bought years ago.  Maybe I should ask for a refund?!